Parkview Estate — Exclusive Sales and Marketing Mandate

Luxury Properties Ltd proposed an exclusive sales and marketing mandate for Parkview Estate in Ikoyi, one of Lagos's most prestigious addresses. The strategy targets high-net-worth individuals, senior executives, diaspora investors, expatriates, and family offices, leveraging the location's proximity to business and diplomatic districts. It covers pre-launch teaser campaigns and private previews, a comprehensive multi-channel marketing plan (branding, professional photography/video, targeted digital ads, PR, diaspora outreach in the UK/US/UAE, and partnerships with wealth managers), a structured sales process from lead qualification through after-sales support, and weekly performance reporting. Commission is proposed at 5% of sale price per completed transaction, with exclusivity framed as delivering brand consistency, pricing integrity, and dedicated resources.