Parkview Estate Ikoyi — Exclusive Sales, Marketing & Investment Partnership Proposal

Luxury Properties Ltd submitted this proposal to serve as exclusive sales, marketing, and investment partner for a luxury 5-bedroom fully detached duplex development at Parkview Estate, Ikoyi. The strategy targets high-net-worth individuals, diaspora investors (UK, US, Canada, UAE, Europe), and institutional buyers through a four-phase approach: luxury branding and collateral, a digital awareness campaign across social platforms, investor acquisition via private meetings and diaspora presentations, and structured sales conversion. It includes a VIP pre-launch event, video/drone marketing, and a sales projection modeled on 20 luxury units at ₦1.5B each (₦30B gross development value), targeting a 30% reservation rate within 90 days and 70–100% sales completion within the project cycle. Commission is proposed at 5% of total sales value, or 3% plus a marketing retainer, with KPIs tracked across leads, inspections, reservations, conversion rate, and revenue.